Fisher Collective

Problem:

A local artist needed a cohesive brand to bring together his passions for photography and painting and incorporate his namesake title: The Fisher Collective. He also needed an online presence for gallery attendees to see his full work and to inquire about purchases or commissions.

Solution:

After getting to know the artist, I wanted to create a brand that represented his personality: that of a gritty yet polished outdoorsman.

The logomark seamlessly integrates a camera focus frame, paintbrush, and fish, creating a unique and memorable visual representation of his areas of expertise and namesake. The accompanying wordmark is a custom script to represent the fluidity of a stream.

His work is showcased on a website that expands on the brand, with a subtle backdrop for his work to stand out.